Helping startups scale by uniting marketing, product and sales
I stumbled into ad tech and mobile gaming almost a decade ago and, along the way, built expertise in content, brand marketing, and product marketing.
Before starting my business, I built and scaled global initiatives as Director of Marketing at Luna — navigating an acquisition by ironSource, two internal mergers, an IPO, and a final merger with Unity Technologies (NYSE: U).
Having been a founding team member at a small startup and later a marketer in a 7000-person organisation, I discovered my passion for helping early-stage startups identify and bridge their marketing gaps.
Now, my mission is to help you do exactly that.
Where I built my expertise
App retargeting platform to retain users, predict churn, and drive incremental growth
Influencer marketing platform connecting gaming studios with content creators
Analytics platform giving game developers deeper insights into player behaviour, engagement and monetisation
Acquired by ironSource — platform for mobile game studios to create, manage, and optimise playable and video ads
ironSource Luna, merged with Bidalgo — Product suite built to optimise cross-channel creative production, performance and efficiency
Post-merger with ironSource, Luna from Unity — all-in-one app marketing platform optimising performance across 30+ UA channels
