Drive early-stage growth with first-principles marketing

Backed by a decade of experience at high-growth B2B start-ups across London, Tel Aviv, Berlin and Helsinki

Hong Kong born, Vancouverite

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Based in London

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Weekdays are for B2B marketing

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Weekends are for fashion

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Hong Kong born, Vancouverite ・ Based in London ・ Weekdays are for B2B marketing ・ Weekends are for fashion ・

Get expert marketing leadership, without the full-time overhead

I build scalable marketing frameworks that set you up for long-term success — focusing on what works, not guesswork.

  • From brand positioning workshops to cross-department alignment and crafting go-to market plans — everything is tailored to your business objectives.

  • Good content is authentic, impactful, and audience-focused. Let’s find your voice and amplify it with a framework that puts your customers’ needs first.

  • From fine-tuning fundraising pitch decks to shaping success stories, it’s about reworking what you have into materials that captivate and convince.

  • Got a diamond in the rough? Even better! With the right structure, tools, and guidance, they can shine even brighter.

  • "Kelly is a true expert with immediate impact. Her ability to unite teams to address key opportunities makes her an invaluable asset to any startup looking to strengthen their marketing."


    Maor Sason,
    CEO & Co-Founder of Appcharge

  • “Kelly impressed us right away with her energy and ability to understand our world. She crafted a marketing strategy perfectly aligned with our needs — we’re excited to continue this partnership.”


    Stefano Pinna & Francesco Capacchione,
    Founders of Forge Studios

  • “Kelly’s hands-on approach was incredibly efficient & helpful. Not only is she deeply knowledgeable in all things marketing, but she is also a wonderful person to work with. A true team player!”


    Jesse Lempiäinen,
    CEO & Co-Founder of Geeklab

  • "Kelly was more than our Head of Marketing. Her leadership in building our brand and scaling our business, later acquired by ironSource, is a testament to her strategic vision & execution."


    Adam Stevens,
    Former CPO & Co-Founder of Luna Labs

  • “Kelly was exceptional to work with! She instantly made an impact by identifying & addressing gaps in our marketing strategy, while also realigning our processes and messaging.”


    Sam Wallace,
    Sales Director at BLKBOX.AI

Additionally,
trusted by —

$26M Series A start-up specialising in direct-to-consumer payments
for mobile game studios

Productivity app for personal shoppers and stylists to grow their business

All-in-one game backend for developers & publishers to own
cross-platform player relations

SaaS platform for user acquisition growth through A/B testing & app store optimisation

Effective marketing starts with facts, not guesses.

First-principles thinking keeps every decision intentional and customer-focused.

Ready for a kick-ass marketer in your corner?

Share your details, including Calendly link,
and we’ll be in touch asap!