Drive early-stage growth with first-principles marketing

Backed by a decade of experience at high-growth B2B start-ups across London, Tel Aviv, Berlin and Helsinki

Hong Kong born, Vancouverite

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Based in London

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Weekdays are for B2B marketing

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Weekends are for fashion

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Hong Kong born, Vancouverite ・ Based in London ・ Weekdays are for B2B marketing ・ Weekends are for fashion ・

Get expert marketing leadership, without the full-time overhead

I build scalable marketing frameworks that set you up for long-term success — focusing on what works, not guesswork.

  • From brand positioning workshops to cross-department alignment and crafting go-to market plans — everything is tailored to your business objectives.

  • Good content is authentic, impactful, and audience-focused. Let’s find your voice and amplify it with a framework that puts your customers’ needs first.

  • From fine-tuning fundraising pitch decks to shaping success stories, it’s about reworking what you have into materials that captivate and convince.

  • Got a diamond in the rough? Even better! With the right structure, tools, and guidance, they can shine even brighter.

  • "Kelly is a true expert with immediate impact. Her ability to unite teams to address key opportunities makes her an invaluable asset to any startup looking to strengthen their marketing."


    Maor Sason,
    CEO & Co-Founder of Appcharge

  • “Kelly has been instrumental in leading our rebrand. She anticipates what’s ahead while staying grounded in delivering what’s needed today. Her impact is felt as Boldwin enters 2026.”


    Amit Tapiro
    CEO & Co-Founder

  • “Kelly impressed us right away with her energy and ability to understand our world. She crafted a marketing strategy perfectly aligned with our needs — we’re excited to continue this partnership.”


    Stefano Pinna & Francesco Capacchione,
    Founders of Forge Studios

  • “Kelly’s hands-on approach was incredibly efficient & helpful. Not only is she deeply knowledgeable in all things marketing, but she is also a wonderful person to work with. A true team player!”


    Jesse Lempiäinen,
    CEO & Co-Founder of Geeklab

  • “Kelly was exceptional to work with! She instantly made an impact by identifying & addressing gaps in our marketing strategy, while also realigning our processes and messaging.”


    Sam Wallace,
    Sales Director at BLKBOX.AI

Additionally,
trusted by —

$26M Series A start-up specialising in direct-to-consumer payments
for mobile game studios* (now, $58M Series B)

Publisher-first monetization platform bringing clarity and predictability to
in-app advertising and beyond

Performance management platform for service businesses

All-in-one game backend for developers & publishers to own cross-platform player relations

SaaS platform for user acquisition growth through A/B testing & app store optimisation

Productivity app for personal shoppers and stylists to grow their business

AI platform for IAP monetisation and Live Ops automation for mobile games

Effective marketing starts with facts, not guesses.

First-principles thinking keeps every decision intentional and customer-focused.

Ready for a kick-ass marketer in your corner?

Share your details, including Calendly link,
and we’ll be in touch asap!